Week VII Part I: Liking Other Business's Facebook
Success begets success. Let's take a look at the top 10 businesses Facebook pages to like for Mama Sai's Pies to learn a thing or two from in its early steps.
1. CLIF Bar
Product similarity, branding, and overall success are elements that make this brand well worth a follow. Featuring stunning photographs of athletes in all sports, this page makes its target market feel a humble rush of belonging with its outdoors-friendly campaign. A heavy emphasis on philanthropy is apparent in the page's posts and shares, especially relating to the environment.
2. Tastemade
When it comes to visual storytelling in the cooking niche, Tastemade is the best in the game. With easy to follow, not to mention gorgeous videos from alfredo to zucchini, this page takes the cake. Consumers are well active on the page, and posts often garner hundreds to thousands of likes, comments, and shares.
3. Insomnia Cookies
These guys know how to get you hooked on a product. Insomnia capitalizes on the late-night need for sweets of countless college students by cleverly franchising near college campuses all over the US. Wonderful graphic design, cheeky content copy, and an irresistibly buttery product make this scandalous page a paragon example of cookie marketing.
4. Cookies and Cups
Where local and likeable meet is pages such as that of Cookies and Cups, a recipe page ran by what must be somebody's mom! With the face of the page being a friendly woman's face and the feed being decorated with all sorts of moist creations, how could you not fall in love with the page? Cookies and Cups sets a more down-to-earth and approachable vibe than that of larger corporate companies like CLIF Bar. This gives the consumer a feel for who is behind the cookie, a tangible, human identity to the virtual character.
5. My Baking Addiction
My Baking Addiction wastes no time trying to impress with clever copy and social responsibility. This page is a baking club and a baking club only, boasting dozens and dozens of Tastemade-style videos and posts that get straight to the point of how to make the image you just clicked on. With over 4 million followers, this page clearly has something to offer to the emerging cookie company seeking a strong Facebook presence.
6. Girl Scout Cookies
Cultural phenomenon. Hilarious branding. Heartwarming organization. Girl Scout Cookies is arguably the best at what they do: selling all kinds of cookies to people of all kinds. With an irresistible marketing strategy and an overwhelmingly successful mission, this page easily finds its way into the top ten. With a huge focus on philanthropy, the page boasts missions to third-world countries, military outposts, and local homeless shelters around the world. What a page to learn from.
7. Food Network
31 million likes is no easy feat. Trust building icons like the Verified Page Check and "Very Responsive to Messages", as well as inviting headline buttons like "Watch Video" and "Send Message" make it no wonder this page has had such success compared to most TV channels. Stimulating trial and interaction online builds a thorough sense of community behind an otherwise screen-locked company. Users are able to connect over all kinds of foods and cooking ideas.
8. Martha Stewart
Despite the jail scandal, Martha Stewart's page still ranks among the highest searched recipe pages on Facebook. Considering her early monopoly on home goods and kitchen E-Commerce, her page is one of the best at converting visitors to clicks, then add-to-carts, then purchases. She makes thorough use of blogs and video content, using her Facebook page as a funnel into her beautiful website. By offering an all-in-one lifestyle appeal, Stewart's social media is an effective and engulfing wave of influence.
9. Nifty
Lying somewhere between Tastemade and Insomnia Cookies, Nifty finds its niche as a trendy and tongue-in-cheek resource for all sorts of lifestyle needs, especially cooking. Its target market is young women and men who enjoy progressive cultural phenomena with a cheeky touch. Their copy is highly lucrative and makes any user want to click into their blog to see, in a much less family-friendly style than Martha's.
All in all, these nine brands offer a well-rounded understanding of consumer appeal as cooking and lifestyle brands. By studying nine different angles of tone, style, and digital goals, Mama Sai's Cookies can being to craft its own.
1. CLIF Bar
Product similarity, branding, and overall success are elements that make this brand well worth a follow. Featuring stunning photographs of athletes in all sports, this page makes its target market feel a humble rush of belonging with its outdoors-friendly campaign. A heavy emphasis on philanthropy is apparent in the page's posts and shares, especially relating to the environment.
2. Tastemade
When it comes to visual storytelling in the cooking niche, Tastemade is the best in the game. With easy to follow, not to mention gorgeous videos from alfredo to zucchini, this page takes the cake. Consumers are well active on the page, and posts often garner hundreds to thousands of likes, comments, and shares.
3. Insomnia Cookies
These guys know how to get you hooked on a product. Insomnia capitalizes on the late-night need for sweets of countless college students by cleverly franchising near college campuses all over the US. Wonderful graphic design, cheeky content copy, and an irresistibly buttery product make this scandalous page a paragon example of cookie marketing.
4. Cookies and Cups
Where local and likeable meet is pages such as that of Cookies and Cups, a recipe page ran by what must be somebody's mom! With the face of the page being a friendly woman's face and the feed being decorated with all sorts of moist creations, how could you not fall in love with the page? Cookies and Cups sets a more down-to-earth and approachable vibe than that of larger corporate companies like CLIF Bar. This gives the consumer a feel for who is behind the cookie, a tangible, human identity to the virtual character.
5. My Baking Addiction
My Baking Addiction wastes no time trying to impress with clever copy and social responsibility. This page is a baking club and a baking club only, boasting dozens and dozens of Tastemade-style videos and posts that get straight to the point of how to make the image you just clicked on. With over 4 million followers, this page clearly has something to offer to the emerging cookie company seeking a strong Facebook presence.
6. Girl Scout Cookies
Cultural phenomenon. Hilarious branding. Heartwarming organization. Girl Scout Cookies is arguably the best at what they do: selling all kinds of cookies to people of all kinds. With an irresistible marketing strategy and an overwhelmingly successful mission, this page easily finds its way into the top ten. With a huge focus on philanthropy, the page boasts missions to third-world countries, military outposts, and local homeless shelters around the world. What a page to learn from.
7. Food Network
31 million likes is no easy feat. Trust building icons like the Verified Page Check and "Very Responsive to Messages", as well as inviting headline buttons like "Watch Video" and "Send Message" make it no wonder this page has had such success compared to most TV channels. Stimulating trial and interaction online builds a thorough sense of community behind an otherwise screen-locked company. Users are able to connect over all kinds of foods and cooking ideas.
8. Martha Stewart
Despite the jail scandal, Martha Stewart's page still ranks among the highest searched recipe pages on Facebook. Considering her early monopoly on home goods and kitchen E-Commerce, her page is one of the best at converting visitors to clicks, then add-to-carts, then purchases. She makes thorough use of blogs and video content, using her Facebook page as a funnel into her beautiful website. By offering an all-in-one lifestyle appeal, Stewart's social media is an effective and engulfing wave of influence.
9. Nifty
Lying somewhere between Tastemade and Insomnia Cookies, Nifty finds its niche as a trendy and tongue-in-cheek resource for all sorts of lifestyle needs, especially cooking. Its target market is young women and men who enjoy progressive cultural phenomena with a cheeky touch. Their copy is highly lucrative and makes any user want to click into their blog to see, in a much less family-friendly style than Martha's.
All in all, these nine brands offer a well-rounded understanding of consumer appeal as cooking and lifestyle brands. By studying nine different angles of tone, style, and digital goals, Mama Sai's Cookies can being to craft its own.
Comments
Post a Comment