Week XI Pt I: Dynamics of Email Marketing
Here's a marketing secret. One that can increase brand loyalty, widen platform participation, build deeper relationships with customers, and even increase sales. Not to mention, it can do all that with analytics as well.
Email Marketing!
The question is, what and when to market via email?
Upon careful consideration of this essential question, a very simple answer becomes evident. It's not when to send; it's when not to send! It isn't what to send, it's what not to send!
For Mama Sai's Pies, this rule of thumb is especially relevant. Newsletters can be sent on a weekly basis, but no more than a few times a week. Pestering potential customers over and over is a disaster for business and consumer alike. However, well-spaced, authentic emails stimulate hunger for the ones to come.
Newsletter content should be concise while providing genuine value. Sure, cookies are irresistible, but so is closing out of an email, if not ignoring it entirely. Thorough, educational, and emotional copy creates an engagement that is hard to disregard. Even more difficult to ignore are discounts and deals offered exclusively via email. These are just a few of infinite tactics that can be used to make an email effective.
Specifically, the same content covered in Mama's blogs are the ones that can be used for newsletters. These include topics stemming from "our cookies": nutrition, health, cooking, recipes, sustainable business practices, the food industry, cookie facts, and company history.
In fact, these areas provide us with a simple list we can easily use for the first seven email newsletters:
Email Marketing!
The question is, what and when to market via email?
Upon careful consideration of this essential question, a very simple answer becomes evident. It's not when to send; it's when not to send! It isn't what to send, it's what not to send!
For Mama Sai's Pies, this rule of thumb is especially relevant. Newsletters can be sent on a weekly basis, but no more than a few times a week. Pestering potential customers over and over is a disaster for business and consumer alike. However, well-spaced, authentic emails stimulate hunger for the ones to come.
Newsletter content should be concise while providing genuine value. Sure, cookies are irresistible, but so is closing out of an email, if not ignoring it entirely. Thorough, educational, and emotional copy creates an engagement that is hard to disregard. Even more difficult to ignore are discounts and deals offered exclusively via email. These are just a few of infinite tactics that can be used to make an email effective.
Specifically, the same content covered in Mama's blogs are the ones that can be used for newsletters. These include topics stemming from "our cookies": nutrition, health, cooking, recipes, sustainable business practices, the food industry, cookie facts, and company history.
In fact, these areas provide us with a simple list we can easily use for the first seven email newsletters:
- Welcome Email – Our History
- Thanks Email – Cookie Discounts & Discussion
- Follow-up Email – Education on Philanthropy & Nutrition
- Make Mama's Cookies – Cooking & Recipes
- How Your Purchase Made a Difference – Sustainable Business Practices
- Smells Fresh & Fun – Cookie Facts
- Don't Forget Grandma – Our History
The content you would have on your newsletter would be great! I like the information you will gave on your newsletter since it provides all the information necessary.
ReplyDeleteIts clear you have put some thought into this as well as have some fun snippets that could keep your audience engaged. Weekly is a tough thing to commit to but with a wealth of recipes you could definitely make it happen.
ReplyDelete